Search Engine Optimization (SEO) is the practice of optimizing a website's content and structure to improve its visibility and ranking in search engine results pages (SERPs). Effective SEO strategies involve researching and incorporating relevant keywords, creating high-quality content that answers users' search queries, and building authoritative backlinks from reputable sources.
SEO is a critical component of digital marketing, as higher search engine rankings can result in increased website traffic, brand visibility, and ultimately, conversions. For example, a local bakery that implements SEO techniques can improve its search engine rankings for keywords such as "fresh bread" or "pastry delivery," making it easier for potential customers to find the business online.