Brand guidelines
Resources for presenting the Assembly brand consistently and professionally.
Introduction
Our brand strategy guides everything we do. It clarifies our purpose, who we serve, and how we stand apart, while reflecting the essence of our brand.
Naming
“Assembly” is a single word that is always spelled with a capital “A”, lowercase “s”, and without a dash. It is the brand name of our company and product. The company legal name is Assembly Platforms Inc. On social media, you can refer to us with #Assembly.
We aim to maintain clear space around the logo to ensure visibility and impact. This space prevents any elements from crowding the logo, allowing it to stand out and be easily recognisable. The clear space enhances legibility and preserves the integrity of the design across different applications.
Logo wordmark
The logo serves as the primary brand signifier. It is the cornerstone of our brand identity and anchors our visual identity in all communications.
Colors
Off-black carries the type and the interface. Zest and Haze are accents, used sparingly for emphasis and never as a page ground.
Off-black
RGB 16, 16, 16
Zest
RGB 217, 237, 146
Haze
RGB 125, 164, 255